Find an expert adviser in minutes, for free

Quickly connect to 27,000+ qualified financial experts
Get trusted advice on how to manage your money
First consultation is free and without obligation
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6,000+
5-star reviews on Trustpilot
£10B+
in financial assets managed
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helped to find financial advice
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How it works

A consistent stream of quality leads

Answer a few questions

You share some details about your financial situation, it only takes a few minutes. This is so we can connect you to the best adviser for your needs.
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Your information is confidential, encrypted, and stored securely by us.
Schedule a demo

Describe what you need help with

In your own words, you tell us what you need help with.

Users? that are more detailed are more likely to be matched with an expert adviser.
Schedule a demo

Get your free consultation.

Our advanced algorithm will find you the best adviser for your needs. All the financial advisers and mortgage brokers listed with Unbiased are regulated by the relevant bodies and appropriately qualified. Your adviser will reach out to schedule your free initial consultation. 98% of matched users find their adviser within 24 hours.
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In your free initial consultation, you’ll discover your financial opportunities, with no obligation to continue unless you decide.
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Our service is 100% free to you, the consumer. We make money by charging advisers.
Schedule a demo

You take control of your financial future

Research shows that clients working with a financial adviser are better off than those without an adviser. As you get financial advice, you improve your financial literacy and feel more confident and in control about your financial future.
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Important: This is time sensitive. If you don’t spend five minutes connecting with an expert financial adviser today, you could be missing out on thousands of pounds from compound interest.
Schedule a demo

Answer a few questions

You need to share some details about your financial situation, which will only take a few minutes. This is so we can connect you to the right adviser for your needs.

Your information is confidential, encrypted, and stored securely by us.
Get started now

Describe what you need help with

In your own words, tell us how an adviser can help you.


The more details you provide, the more likely you'll be matched with the right adviser for your unique needs.
Get started now

Get your free consultation.

Our advanced algorithm will find your ideal adviser, who will be regulated by the FCA. As 98% of people are matched with an adviser within 24 hours, you should be contacted about your free initial consultation quickly. In your free consultation, an adviser will assess your needs and recommend actions.
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Our service is 100% free to you, the consumer.
We make money by charging advisers.
Get started now

You take control of your financial future

A recent survey Unbiased conducted on retirement readiness found that among those who received financial advice, 26% said they benefitted from lower financial stress.

Read more here.
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We help people like you every day

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Why choose Unbiased?

Save time. It only takes a few minutes for you to match with your ideal financial adviser, mortgage broker, or accountant anywhere in the UK.
Best place to get advice. We connect you with the UK’s biggest selection of financial advisers, mortgage brokers, accountants, and bookkeepers, for free.
Partnered with only qualified experts. Every adviser you find through Unbiased is FCA-regulated, qualified, and unconnected to providers.
Brits trust us. 3 million Brits use Unbiased every year to find advice they can trust for making life’s biggest decisions.
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Find your ideal adviser, for free

Our service is 100% free, vetted for by millions of Brits who have trusted Unbiased in making life’s biggest decisions. Finding the right adviser for your needs has never been easier.
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Key benefits

Time saving
Unbiased is quick and easy to use. You tell us a bit about your financial situation, and we'll connect you to an adviser tailored to your needs. It’s the best way to connect with an expert adviser in the UK.
Get tailored advice
No two people's financial situations are the same. Everybody has different needs, expectations, and goals. By answering a few questions about your finances, we can find the right adviser for you.
Connect to 27,000+ experts
At Unbiased, we’ll connect you to over 27,000 financial experts. It’s the UK’s biggest selection of financial advisers, mortgage brokers, accountants, and bookkeepers.
Only qualified advisers
Unbiased only partners with qualified experts. We check the credentials of all our 27,000+ advisers so you can rest assured that you’re dealing with a trusted professional.
Free first consultation
When you find an expert adviser with Unbiased, your first consultation is free. Explore your financial goals and priorities together with a trusted professional, with no obligation to proceed unless you decide.
Match with an expert
We help people like you every day connect to expert financial advice. Now, it’s your turn. Enter your details now and get matched with an expert financial adviser today.
Connect with an expert

Frequently asked questions

Is Unbiased free?

Our services are free to you. We are a subscription service for advisers and charge advisers a fee based on the value of your enquiry, which an adviser can choose to accept or reject based on their own criteria and availability.

Can I choose my adviser?

Yes. If you'd prefer to do your own research, you can use Unbiased's free directory to find a qualified financial professional.

Will my adviser be local?

Your matched adviser may not be local, but rest assured, most financial advisory firms are equipped to provide comprehensive support regardless of geographical location.

When will I be contacted by my matched adviser? 

You can expect a reply within one business day, usually it’s sooner.

How is my information used?

The information you provide when filling out an enquiry or creating an account is stored securely by us. The secure server software encrypts all the information you provide.